What Drives Us

Creativity

We celebrate the boundless power of creativity.

Self-expression is at the heart of everything we do, and we believe everyone deserves a chance to share their unique voice with the world. Whether it’s through riding waves, designing boards, or living boldly, we’re here to help you make your mark.

Community

Our community is the soul of our brand, it’s where our story began.

Supporting and growing alongside our community is a driving force behind everything we do. From local events to shared moments in the surf, we’re honored to help shape a vibrant, healthy, and connected future together.

Curiosity

The spirit of curiosity fuels our journey.

Whether it’s creating innovative surfboard designs, launching fresh apparel, or organizing new experiences, we’re always chasing the next horizon.

Custom Surfboards

All of our surfboards are handcrafted from start to finish.

Let's brainstorm together to create the perfect surfboard for you.

BUILD A CUSTOM
5'5" Chubby Runner - CRU Surfboards

Second Life Surfboards

A beautiful collection of surfboards that are looking for a second life.

SEARCH HERE
Classic Oversized T-Shirt - CRU Surfboards

Our Apparel

Check out our apparel collections to find the perfect piece for you.

SHOP